Honestly I'm much more impressed than I expected to be.

Fourthwall is a mix of tools. You can build a simple website, you can sell digital products and subscriptions, and you can sell physical products through their designer, where they dropship the products out to customers that buy them on-demand.

The website designer is nothing to write home about - it's templated, and basic, but it does make nice looking sites in the expected format of most online stores.

The digital product payment tool doesn't have frills, but it integrates products into your online store easily, and they only take 5% as a cut on the free plan.

You can use their system for subscriptions as well, for recurring payments, so it's got a bit of flexibility.

And lastly, they have a robust product designer where you can create your own shirts, bags, home goods, and more under your custom brand.

All of that integrates directly into the website, and customers can shop around. So if you're building a simple online store, this makes it absurdly easy, and you can do it all on the free plan.

I'm a big fan. Next time I make an online merch store, I'm using this.